System and process for generating a user model for use in providing personalized advertisements to retail customers
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United States of America Patent
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Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
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Abstract
A process for generating a user model to be used in providing personalized advertisements to a specific user includes the steps of collecting user-specific data while the specific user is interacting with any of a plurality of retailers. The process further includes generating a user model for the specific user utilizing the user-specific data and using the model to generate a personalized advertisement for presentation to the user. An arrangement for generating a user model to be used in providing personalized advertisements to a specific user includes memory for storing user-specific data collected from user interactions with any of a plurality of retailers and a controller that generates a user model for the specific user utilizing the user-specific data and uses the model to generate a personalized advertisement for presentation to one of the users for which user-specific data has been collected.
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