System and process for identifying users for which non-competitive advertisements is relevant
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United States of America Patent
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Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A process for identifying a subset of users for which a non-competitive advertisement is relevant includes the steps of generating a plurality of user models including user-specific data, identifying a subset of the plurality of user models by applying an advertisement-specific selection model to identify users for which a specific advertisement is relevant and applying a non-competitive rule set to the identified user models to identify which user models are associated with one or more non-competitive originating retailers. An arrangement for the same includes memory for storing user-specific data and a controller that generates user models using the user-specific data, identifies a subset of the user models by applying an advertisement-specific selection model to the user models to identify users for which the specific advertisement is relevant and applies a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers.
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