System and process for providing cooperative electronic advertising
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United States of America Patent
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Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
priority date (Note) -
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Abstract
A process for providing cooperative electronic advertising includes the steps of generating a user model associated with an originating retailer, receiving requests to advertise products sold by originating retailers, identifying products by applying advertisement-specific selection models to the user model to identify which of the products is relevant and communicating an advertisement for the products to the user such that the user receives a communication that appears to have been sent by the originating retailer. An arrangement for the same includes memory for storing a user model and advertisement-specific selection models and a controller that receives requests to advertise products sold by originating retailers, identifies products by applying the advertisement-specific selection models to the user model to identify which products are relevant and communicates an advertisement for the products to the user such that the user receives a communication that appears to have been sent by the originating retailer.
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