System and process for selecting personalized non-competitive electronic advertising
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United States of America Patent
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Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
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Abstract
A process for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements includes the steps of generating a selection model based on product data and user-specific data, generating a user model using the user-specific data and selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying advertisements not competitive to the specific retailer. An arrangement for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements includes memory for storing at least one selection model and at least one user model and a controller that selects non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying advertisements not competitive to the specific retailer.
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