System and process for generating a selection model for use in personalized non-competitive advertising
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United States of America Patent
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Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
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Abstract
A process for generating a selection model to be used in providing personalized non-competitive advertising including the steps of collecting data from advertising retail websites regarding product data, collecting data from the originating retail websites regarding user behavior, generating a selection model based on the product data and the transactional data and using the selection model to generate personalized non-competitive advertisements for presentation. An arrangement for the same includes memory for storing product data collected from advertising retail websites and data colleted from originating retail websites regarding user behavior and a controller that generates a selection model based on the product data and the transactional data, wherein the selection model includes data sets identifying similar and popular products, and uses the selection model to generate personalized non-competitive advertisements for presentation to one or more of the users for which user behavior has been collected.
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