SYSTEM AND METHOD FOR CREATING AN IN-STORE MEDIA NETWORK USING TRADITIONAL MEDIA METRICS
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United States of America Patent
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Issued Date -
Aug 13, 2009
app pub date -
Feb 9, 2009
filing date -
Feb 8, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method for selling advertising may include operating an electronic display network operating in a retail store. The network may include electronic displays interspersed among product displays and arranged to present a shopper with each advertisement among multiple repeating advertisements a predicted number of multiple times as a function of shopper metrics and a configuration of the electronic display network during a shopping trip in the retail store. Airtime may be sold to an advertiser for an advertisement to be displayed on the electronic display network.
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