Advertisement Replacement System
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United States of America Patent
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app pub date -
Feb 29, 2008
filing date -
Feb 29, 2008
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Abstract
An advertisement replacement system monitors a multimedia stream containing digital television content and advertisements for indicators of objectionable advertisement content. Replacement content is substituted for all or part of an advertisement that has at least one indicator (or a threshold level) of objectionable content. Analysis of stored content may also be performed and stored objectionable content may be replaced with approved content. Blank screens, user-provided photographs, user-provided videos, advertiser-provided still images, and substitute advertisements are examples of replacement content.
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Family
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