Terminology data-mining method, in particular for assistance in advertising creation
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Sep 10, 2009
app pub date -
Mar 6, 2008
filing date -
Mar 6, 2008
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The invention implements an on-line game in which a population of players is connected to an on-line game site. From a starting word submitted by the site, the players search for additional words that, when combined with the starting word, maximize the number of occurrences of the combination of words when said combination is submitted to a search engine. The game is implemented by: i) introducing as the head word the particular word for which advertising designers seek to test the impact; and ii) using the results of the game, i.e. the additional words found and submitted to the site by the players, as a result for evaluating the impact of the head word.
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Cited Art Landscape
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