Importance

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Abstract

A computer-implemented method is provided, which includes labeling an object with one or more object terms that characterize the object. A social graph is constructed that represents an online social network, the social graph having vertices that represent respective members of the social network, and links that represent social connections between respective pairs of the members. Each of the links is tagged with one or more link terms that represent common interests between two of the members whose vertices are connected by the link. Responsively to a comparison of the object terms and the link terms with which the links have been tagged, respective distribution ranks are calculated for a plurality of the members. A message is sent to one of the members of the social network suggesting that the member distribute the object to a subset of the members responsively at least in part to the distribution ranks.

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First Claim