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Abstract

A mobile network device creates and continuously modifies an anonymous user profile from collected network data and subsequently shares the profile with content providers. The mobile network device includes multiple collector devices that monitor data from routers on the mobile data network for application-level activity and a corresponding IP address or mobile phone number. The collectors then analyze the content involved with the activity and correlate it to an IP-address-phone-number pair to create a user profile. Each collector then modifies the user profile with the user's location information at the time the activity was requested. Each collector subsequently transforms the user profile into an anonymous user profile vector and shares it with the profile manager. By repeating this process over time, the collectors create and modify an anonymous user profile vector that can be shared with content providers for targeted advertising.

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