Importance

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Abstract

A system and method for placing a live, interactive, product specific communication conduit on user desktops. A retailer, wholesaler, or any other type of provider of goods or services having a website describing one or more products selects specific products for which the retailer desires to enable direct communication with consumers. The display of the selected products on the retailer's website are marked with an identifiable label, for example, the text “Grab-It”. Consumers are enabled to drag and drop the display of the product to their desktop, creating an interactive icon (also referred to herein as a “satellite icon”.) The interactive icon supports two-way messaging between the retailer and the consumer. The retailer is enabled to push content regarding the selected content, for example, product specific advertising to the icon for display. The consumer is enabled to request information or periodic updates regarding the product through the icon.

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First Claim