Behavioral Targeting For Tracking, Aggregating, And Predicting Online Behavior
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United States of America Patent
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Issued Date -
Dec 3, 2009
app pub date -
Jun 1, 2009
filing date -
May 30, 2008
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Abstract
A pre-computed concept map represents concepts, concept metadata, and relationships between the plurality of concepts. Online user behavior may be predicted by correlating one or more online events of a user with one or more features of the concept map, aggregating a concept map history of the user to obtain online behavior over time, aggregating online behavior of the user and one or more other users to obtain aggregated online user behavior, and predicting future online behavior of the user based at least in part on the online behavior of the user and the aggregated online user behavior. The predicted behavior may be used to target ads that the user is likely to find relevant.
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