User profile generation architecture for mobile content-message targeting

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United States of America Patent

PATENT NO 9392074
APP PUB NO 20090319329A1
SERIAL NO

12134601

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Abstract

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A targeted-content-message-related profile for use with wireless access terminals (W-ATs) may be generated by one or more usage-related rules on the W-AT itself. The usage generate rules may be used by the W-AT to generate a user profile, with the usage-related rule providing a dynamic property to the user profile. All or part of the user profile may then be used as a targeted-content-message-related profile for targeting content messages.

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Patent Owner(s)

  • QUALCOMM INCORPORATED

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Aggarwal, Pooja Redwood City, US 41 1598
Daley, Robert S Del Mar, US 30 2848
Krishnaswamy, Dilip Del Mar, US 110 4273
Lundqvist, Patrik Encinitas, US 22 1489

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