Methods and apparatus to monitor shoppers in a retail environment

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United States of America Patent

PATENT NO 9288268
APP PUB NO 20090326807A1
SERIAL NO

12164819

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Abstract

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Methods and apparatus to monitor shoppers in a retail environment are disclosed herein. In a disclosed example method, a first signal is transmitted via a first device in a first direction to a second device and a second signal is transmitted via the first device in a second direction to a third device associated with a shopper. A direction of travel of the third device is determined based on the first signal and a path of travel of the third device through a monitored establishment is determined based on the second signal.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Alonso, Rafael E Tampa, US 8 39
Martensen, Fred A Tampa, US 1 3
Ramaswamy, Arun Tampa, US 247 9550

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