AUDIENCE RESPONSE MEASUREMENT AND TRACKING SYSTEM
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United States of America Patent
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Issued Date -
Dec 31, 2009
app pub date -
May 16, 2008
filing date -
May 16, 2007
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Abstract
A system performs audience response measurement and tracking using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to measure and track audience response to the stimulus materials.
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