SYSTEM AND METHOD FOR LEVERAGING PROXIMITY DATA IN A WEB-BASED SOCIALLY-ENABLED KNOWLEDGE NETWORKING ENVIRONMENT
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United States of America Patent
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Jan 7, 2010
app pub date -
Jul 3, 2008
filing date -
Jul 3, 2008
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Abstract
Systems and methods for leveraging proximity data in a web-based socially-enabled information networking environment are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of semantic advertising via semantic profiles. One embodiment can include, receiving a model profile from an advertiser, enforcing a set of rules that govern accessibility of the web content, parsing the model profile to obtain a first set of model user metadata associated with the ideal set of user characteristics, comparing model user metadata of the first set of model user metadata with user metadata of a set of user metadata of a semantic user profile of a user, and generating a correlation index to indicate a degree of correlation between the model profile and the semantic user profile.
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