Method And System For Customizable Video Advertising
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United States of America Patent
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Issued Date -
Jan 14, 2010
app pub date -
Jul 14, 2008
filing date -
Jul 14, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system for publishing video ads on Web pages, comprising providing a publisher interface for interactively specifying a video ad by a publisher wherein a video ad comprises one or more media clips and, optionally, one or more interactive controls, generating by the publisher interface a playlist that specifies the video ad wherein said playlist includes references to said one or more media clips and said optional interactive controls, storing by the publisher interface the playlist in a storage system, downloading the playlist from the storage system to a smart media player capable of processing said playlist, in response to a user request, and playing the video ad by the smart media player.
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