Method of Delivery of Targeting, and Measuring Advertising Over Networks

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United States of America Patent

SERIAL NO

12508726

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
GOOGLE LLC1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Merriman, Dwight Allen New York, US 16 3644
O'Connor, Kevin Joseph New York, US 11 3132

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