ALGORITHMIC CREATION OF PERSONALIZED ADVERTISING
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United States of America Patent
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N/A
Issued Date -
Jan 28, 2010
app pub date -
Jul 14, 2009
filing date -
Jul 28, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.
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Family
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Cited Art Landscape
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