METHOD FOR SELLING AIRTIME FOR A RETAIL MEDIA NETWORK
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United States of America Patent
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Issued Date -
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app pub date -
Jun 12, 2009
filing date -
Oct 17, 2001
priority date (Note) -
Abandoned
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Abstract
A method for selling airtime for a retail media network includes providing a network of electronic displays in a retail chain. A partition of airtime available on the network of electronic displays may be established, where the partition apportions national airtime available for use by a national network and local airtime available for use by the retail chain. An agency relationship may be established by an advertising agency with the retail chain to manage and sell the local airtime apportioned to the retail chain. A user interface may be provided for the advertising agency to book advertisements of advertisers to be displayed in the local airtime of the retail chain. Advertisements may be booked via the user interface by the advertising agency for display of the advertisements during the local airtime.
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