Computer program product and method for estimating internet traffic
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United States of America Patent
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Jul 12, 2011
Grant Date -
Feb 4, 2010
app pub date -
Jun 30, 2009
filing date -
Mar 7, 2002
priority date (Note) -
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status (Latency Note)
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Abstract
Taking a size and demographic composition of a target population; identifying a group of participants; determining demographic information for each member of the group; receiving clickstream data that connotes Internet activity of individual members of the group; producing an estimate of the target population's Internet activity by scaling the data for each member of the group to the relative size and demographic composition of the target population and the group by applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population's Internet activity by applying a weight to a subset of the data from the group of participants, wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
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