SYSTEM AND METHOD FOR PROVIDING CONTENT ON A MOBILE DEVICE BY CONTROLLING AN APPLICATION INDEPENDENT OF USER ACTION

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20100042911A1
SERIAL NO

12507389

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An advertising application is provided that can be used on a mobile device to impose screen control restrictions on a portion of the mobile device display, in order to provide a controllable mechanism for displaying advertising content. The advertising application causes the display screen to be split into two or more portions, with an advertising application display having limited screen control so that advertising content can be played according to a schedule or at event driven times as dictated by an administrator or other entity so that the mobile device's services may be subsidized in part by the advertising content providers. The advertising display runs independent of the normal, user initiated applications and does not need to consider screen placement within the normally running applications and is not dependent on when the user decides to close down an application.

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Patent Owner(s)

Patent OwnerAddress
BLACKBERRY LIMITEDWATERLOO ONTARIO N2K 0A7

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Balsillie, James Laurence Waterlo, CA 4 142
Mallick, Martyn Henri Waterloo, CA 5 153
Wormald, Christopher R Waterloo, CA 66 1435

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