Methods and Apparatus for Dynamic Construction of Personalized Content
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United States of America Patent
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Issued Date -
Mar 4, 2010
app pub date -
Sep 4, 2008
filing date -
Sep 4, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
Systems and techniques for delivering custom created content to users. As programming content is delivered to a user, the content selected for delivery is continuously monitored. When a point is reached in the delivered content appropriate for delivery of custom created content such as an advertisement, stored user information is examined and analyzed to identify content to which the user is likely to be receptive. Customized content is constructed based on the identification, by collecting and organizing media objects, and the constructed content is placed in the content being delivered.
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Family
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