METHOD AND SYSTEM FOR AUTOMATED CONTENT CUSTOMIZATION AND DELIVERY

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United States of America Patent

APP PUB NO 20100075289A1
SERIAL NO

12234322

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Abstract

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A method and system for automated customization of original content for one or more users, is provided. One implementation involves obtaining behavior information for a user, profiling the user based on the user behavior information, determining a preferred learning style for the user based on the user profiling, and customizing the original content based on the preferred learning style for the user. Profiling the user may involve analyzing the user behavior information using one or more profiling patterns for profiling the user to determine scores for different behavior categories for the user. Customizing the original content may involve determining a preferred learning style for the user based on the user profiling further includes selecting a customization scheme from a scheme repository, based on said scores for different behavior categories for the user, and applying the selected customization scheme to the original content to generated customized content for the user.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kattaya, Mohamed MMM Doha, QA 1 20
Maher, Ahmed EI Cairo, EG 1 20
Yassin, Amr F Cairo, EG 19 1057

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