Importance

Loading Importance Indicators...

Abstract

A method of incentivizing the purchase of products from a retailer includes receiving customer identification information when a customer purchases a number of gallons of gasoline, determining updated accumulated discount information and updated accumulated gallons information (gallons not yet converted to a discount) in response thereto, and storing the updated accumulated discount information and the updated accumulated gallons information at a central location in association with the customer identification information. Furthermore, the method includes receiving the customer identification information when that customer purchases retail products, determining an available discount based on the earned discount level, determining from the customer whether the customer elects to use the available discount, and if so, applying the available percentage discount in connection with the purchase of retail products by the customer.

Loading the Abstract Image...

First Claim