Methods, systems, and products for classifying subscribers
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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May 17, 2011
Grant Date -
Apr 22, 2010
app pub date -
Dec 21, 2009
filing date -
Dec 14, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.
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