Method and System for Segmenting Customers for Marketing and Other Projects
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United States of America Patent
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Issued Date -
May 6, 2010
app pub date -
Oct 30, 2008
filing date -
Oct 30, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A customer segmentation technique automatically selects a customer score for customers from a plurality of predetermined customer scores during a daily processing sequence, allowing customer segmentation and performing marketing activities based on the customer score in the same daily processing sequence responsive to the customer score. The customer score encodes one or more customer status conditions that can be used by later functions in the daily processing sequence to guide marketing activities.
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