COMPUTER-IMPLEMENTED, AUTOMATED MEDIA PLANNING METHOD AND SYSTEM
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United States of America Patent
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Issued Date -
May 6, 2010
app pub date -
Oct 31, 2008
filing date -
Oct 31, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An automated computer system for media planning is provided. The automated computer system includes functionality for determining geographically-localized estimated sales data for use in generating media plans. The automated computer system also includes functionality for determining the relative value of a localized geography to a media plan. The automated computer system further includes functionality for a media buyable unit (MBU) score for use in generating a geographically-localized media plan.
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