COMPUTER-IMPLEMENTED, AUTOMATED MEDIA PLANNING METHOD AND SYSTEM
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United States of America Patent
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Issued Date -
May 6, 2010
app pub date -
Oct 31, 2008
filing date -
Oct 31, 2008
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Abstract
An automated computer system for scoring the effectiveness of a number of number of media options for purposes of media planning is provided. The system implements the following functions: receiving a client objective for a media plan for advertising a number of products and/or services and a consumer purchasing frequency for the number of products and/or services; receiving a number of media product options; and scoring the effectiveness of each of the number of media product options based on the client objective and the consumer purchasing frequency to obtain a value for each of the number of media product options. The client objective may be selected from a number of discrete objectives and the consumer purchasing frequency may be selected from a number of consumer purchasing frequency options.
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