METHOD OF WEIGHT CONTROL EMPLOYING CHEWING GUM

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United States of America Patent

APP PUB NO 20100136163A1
SERIAL NO

12445422

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The present invention is directed to methods for managing body weight by substituting a chewing gum composition on a regular basis for a snack product having a greater caloric content than the chewing gum composition or by employing a chewing gum composition in conjunction with behavior modification. Additionally, the present invention includes a method of controlling behavior modification relating to weight loss including identifying the behavior to be modified, setting behavioral goals relating to weight management, modifying determinants of the behavior to be changed using, in part, a chewing gum composition, and reinforcing the desired behavior using, in part, a chewing gum composition.

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Patent Owner(s)

Patent OwnerAddress
WM WRIGLEY JR COMPANY1132 W BLACKHAWK STREET CHICAGO IL 60642

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Leveille, Gilbert A Denville, US 11 236
McMahon, Kathleen E Evanston, US 1 0
Record, David River Forest, US 4 134
Zibell, Steven E Tinley Park, US 20 591

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