Importance

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Abstract

A method and system for providing an electronic shopping environment including a server and one or more set-top boxes in communication with the server. In an exemplary embodiment, the server stores product information relating to a plurality of products classified in a first category and to a plurality of products classified in a second category. As soon the server receives transaction data relating to an electronic transaction, the server updates the product information to reflect the transaction data changes. If the updated data relates to one of the plurality of products classified in the first category, the server transmits product display information towards one or more set-top boxes in real-time. Alternatively, if the updated data relates to one of the plurality of products classified in the second category, the server transmits product display information towards one or more set-top boxes on a scheduled periodic basis.

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First Claim