Importance

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Abstract

A technique to obtain desirable product-specific outcomes is disclosed. An example of a method using the technique includes parameterizing a job to identify steps; defining a market as a job executor of the job; deconstructing the job to determine achievable outcomes at each step in the job; using outcome statements associated with the achievable outcomes as bases for segmentation; allocating customers into segments of customers with different unmet needs, revealing segment of opportunity; uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job; revealing an opportunity to help at least one customer achieve desirable outcomes related to a specific market; designing a product that helps the at least one customer achieve desirable outcomes.

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First Claim