Content rendering control system and method
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United States of America Patent
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Issued Date -
Jun 17, 2010
app pub date -
Dec 16, 2008
filing date -
Dec 16, 2008
priority date (Note) -
Published
status (Latency Note)
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Abstract
A system and method for controlling of rendering of content via electronic networks, whereby content is rendered at a content page only when and to the extent that a pre-defined area of the content page is within the viewer's browser window dimensions and scrolling position, or within a pre-defined distance outside of said browser window dimensions and scrolling position. When a viewer accesses a content page and as the viewer scrolls up or down or left or right on the page, or increases or decreases the dimensions of the viewer's browser window, content that has been designated to render in the content page area corresponding to the viewer's then current browser window dimensions and scrolling position is rendered. Content relating to areas of the content page that are not within (or within such pre-defined distance from) the viewer's browser window dimensions and scrolling position unless or until such area is within such browser window dimensions and scrolling position or said pre-defined distance outside of same.
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