Importance

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Abstract

A system and method for providing live-interaction between a user and a call center representative regarding an advertisement of interest. The method is operable as program steps running on a stored program computer having networking capabilities. The system comprises a live-interaction routing module, an ad request module, an ad content rendering module, a live-interaction module, and an ad lead interface module. The user generates a live-interaction request which the system routes to an available call center representative. The communication request information causes an ad publishing service to provide advertising content to be delivered to the user's browser, and a communications link to be established between the user and representative. The system further allows the representative to provide additional ad related content to the user during the communication session.

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First Claim