METHODS, APPARATUSES, AND COMPUTER PROGRAM PRODUCTS FOR PROVIDING TARGETED ADVERTISING
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United States of America Patent
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N/A
Issued Date -
Jul 1, 2010
app pub date -
Dec 30, 2008
filing date -
Dec 30, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method, apparatus, and computer program product are provided for providing targeted advertising. An apparatus may include a processor configured to generate a targeting vector and provide the targeting vector to an advertising platform to permit one or more advertisements to be selected based at least in part upon the provided targeting vector. The processor may be further configured to receive the one or more advertisements from the advertising platform. The processor may additionally be configured to monitor a user's interaction with the received advertisements to determine an effectiveness level of the advertisements. The processor may be further configured to update the targeting vector when the determined effectiveness level is less than a target effectiveness level by modifying the targeting vector to enhance the effectiveness level of advertisements selected based at least in part upon the targeting vector. Corresponding methods and computer program products are also provided.
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