PROGRAM GUIDE SYSTEM WITH TARGETED ADVERTISING
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United States of America Patent
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Issued Date -
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app pub date -
Nov 11, 2009
filing date -
Mar 4, 1998
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An interactive television program guide system is provided in which targeted advertisements may be presented to a user and targeted actions taken in the program guide based on the user's interests. The program guide monitors the user's interactions with the program guide to determine the user's interests. Interactions that may be monitored include interactions that indicate the categories of programming that interest the user (e.g., movies, sports, children's programming, etc.), setting a reminder for a program, purchasing a program, requesting information on a program, browsing program listings for a particular time or channel, etc.
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Family
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