Importance

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Abstract

In one embodiment, the present invention is an improved interactive television system and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device. The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system.This embodiment of the invention further includes storing a user identification within the television system and generating a transaction request from the user response and the user identification. The user identification may be stored in a second storage medium distinct from the first storage medium. Additionally, an electronic wallet including personal information of the user may be stored.

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First Claim