Importance

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Abstract

A display tray for specially shaped packages (e.g., sliced meat products), having flat, flexible bases and a forwardly projecting housings for the product, typically, typically with recesses in the base to accommodate nesting. A vertical frame at the front, permitting the product housing to project through while normally retaining the base and while also allowing the base to be pulled through by a customer, is known. The new tray positions this frame a sufficient distance behind a front stop of the tray to enable a customer to replace a pulled-through product into the tray, in front of the frame and a product projecting through the frame. To particular advantage, the thus-positioned frame is incorporated into a special tray insert, easily installed in a general purpose tray to accommodate the described, specially shaped packages, and easily removed from the tray to render it more suitable for the display of general merchandise.

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First Claim