Method and system for quantifying user interactions with web advertisements

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United States of America Patent

PATENT NO 8812362
APP PUB NO 20100217648A1
SERIAL NO

12390048

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Abstract

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Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.

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Patent Owner(s)

  • EXCALIBUR IP, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Deepak K Sunnyvale, US 20 390
Broder, Andrei Menlo Park, US 30 747
Gabrilovich, Evgeniy Sunnyvale, US 40 936
Hall, Robert Pittsburgh, US 57 2623
Josifovski, Vanja Los Gatos, US 79 1666

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