NETWORK GAMING SYSTEM
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United States of America Patent
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app pub date -
May 21, 2010
filing date -
Jan 19, 1996
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs.
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