System and Method for Detection of a Change in Behavior in the Use of a Website Through Vector Analysis

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United States of America Patent

APP PUB NO 20100235908A1
SERIAL NO

12404152

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Abstract

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A system and method for identifying the change of user behavior on a website includes analyzing the actions of users on a website comprising a plurality of parameters or parameters that identify the actions performed on a website including parameters or fields related to previous actions by that user or other users of the website. The parameters or fields are represented in a vector format where each vector represents a different session of activity on the website, page of the website, user of the website, or other attribute of the use of a website. Analysis is performed to determine if new sessions are similar or dissimilar to previously known sessions.

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Patent Owner(s)

Patent OwnerAddress
SILVER TAIL SYSTEMS230 S CALIFORNIA AVENUE PALO ALTO CA 94306

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Eynon, Mike Mountain View, US 8 526
Lloyd, Jim San Francisco, US 5 501
Mather, Laura Mountain View, US 9 701
Westland, Erik Carlisle, US 2 56

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