System and Method for Detection of a Change in Behavior in the Use of a Website Through Vector Velocity Analysis
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United States of America Patent
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Issued Date -
Sep 16, 2010
app pub date -
Mar 13, 2009
filing date -
Mar 13, 2009
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and software for identifying the change of user behavior on a website includes analyzing the actions of users on a website comprising a plurality of fields or input parameters that identify the actions performed on a website including fields related to previous actions by that user or other users of the website. The fields or input parameters are represented in a vector format where vectors represent different sessions of activity on the website, pages of the website, users of the website, or other attributes of the use of a website. Analysis is performed to determine if new sessions are similar or dissimilar to previously known sessions and if a session is converging or diverging from known sessions based on the velocity and direction of the velocity of the vectors in the vector space.
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