CONTEXT-BASED MANAGEMENT OF MARKERS

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 20100245361
APP PUB NO 20100245361A1
SERIAL NO

12415953

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Aspects relate to determining an appropriate time to render markers to a user. Markers includes any type of information, including messages, photos, advertisements, and so forth. The appropriate time can include internal factors that relate to the user (e.g., mood, preferences, and so on), personal external factors (e.g., scheduled events, location of the user), and/or non-personal external factors (general information about the surroundings, information about local entities). Non-personal external factors can also include the content of the marker. One or more of the contexts are evaluated to ascertain whether a particular marker should be rendered to the user or whether it would be more appropriate not the render the marker (e.g., user would not be receptive to the marker). If the user is not receptive to the marker, rendering of the marker is disabled and/or delayed until a more appropriate time.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
MICROSOFT TECHNOLOGY LICENSING, LLCREDMOND, WA29776

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Aguera, y Arcas Blaise H Seattle, US 23 171
Bar-Zeev, Avi Redmond, US 51 692
Kimchi, Gur Bellevue, US 102 2452
Lawler, Stephen L Redmond, US 41 871
Ofek, Eyal Redmond, US 141 1902

Cited Art Landscape

Patent Info (Count) # Cites Year
 
MICROSOFT TECHNOLOGY LICENSING, LLC (1)
* 2008/0052,413 SERVING LOCALLY RELEVANT ADVERTISEMENTS 13 2006
* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
SONY CORPORATION (2)
* 8468105 Learning apparatus, learning method, information processing apparatus, data selection method, data accumulation method, data conversion method and program 0 2010
* 2010/0191,682 Learning Apparatus, Learning Method, Information Processing Apparatus, Data Selection Method, Data Accumulation Method, Data Conversion Method and Program 6 2010
 
MICROSOFT TECHNOLOGY LICENSING, LLC (1)
* 2013/0006,794 ONLINE MARKETPLACE WITH OFFER/BID POOLING 0 2011
 
GOOGLE INC. (1)
* 2015/0206,180 SYSTEMS AND METHODS OF NODULAR CONTENT SERVING 0 2013
* Cited By Examiner