Importance

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Abstract

Aspects relate to determining an appropriate time to render markers to a user. Markers includes any type of information, including messages, photos, advertisements, and so forth. The appropriate time can include internal factors that relate to the user (e.g., mood, preferences, and so on), personal external factors (e.g., scheduled events, location of the user), and/or non-personal external factors (general information about the surroundings, information about local entities). Non-personal external factors can also include the content of the marker. One or more of the contexts are evaluated to ascertain whether a particular marker should be rendered to the user or whether it would be more appropriate not the render the marker (e.g., user would not be receptive to the marker). If the user is not receptive to the marker, rendering of the marker is disabled and/or delayed until a more appropriate time.

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First Claim