PERSONALIZED STIMULUS PLACEMENT IN VIDEO GAMES
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United States of America Patent
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Issued Date -
Sep 30, 2010
app pub date -
Mar 27, 2009
filing date -
Mar 27, 2009
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Abstract
A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements.
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