Search-enhanced semantic advertising
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United States of America Patent
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Issued Date -
Oct 21, 2010
app pub date -
Apr 14, 2010
filing date -
Apr 15, 2009
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status (Latency Note)
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Abstract
Systems and methods for enhanced advertising using semantic search are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of identifying a semantic group with which content of a search result relates, further determining a facet of the semantic group with which the content of the search result relates, identifying an advertisement based on the facet of the semantic group, assigning an index to the advertisement as being associated with the facet of the semantic group, storing the index of the advertisement in a machine-readable storage medium, and/or presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.
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