ENHANCED ADVERTISEMENT TARGETING

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United States of America Patent

SERIAL NO

12758690

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Abstract

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Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.

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Patent Owner(s)

Patent OwnerAddress
VCVC III LLC505 FIFTH AVENUE SOUTH SUITE 900 SEATTLE WA 98104

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Banko, Michele L Seattle, US 3 66
Barrows, Christopher J Seattle, US 4 35
Gadre, Aniruddha Clyde Hill, US 11 70
Koperski, Krzysztof Seattle, US 32 3056
Liang, Jisheng Bellevue, US 35 3206

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