RFID Detection System and Methods for Enhanced Marketing

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United States of America Patent

SERIAL NO

12826492

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Abstract

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Systems and methods are disclosed for interactively marketing product information to an end user by monitoring the three-dimensional position of a radio-frequency identification (RFID) tag associated with an object within and around a merchandising display. The system includes a detector/reader incorporating circuitry for detecting changes in the three-dimensional position of an RFID tag from the detector/reader and for triggering the display of information relative to the product if a detected change in the three-dimensional “read zone” position is detected. The systems as described herein may be used to interactively display marketing material relative to a chosen object, or cross-sell related objects.

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Patent Owner(s)

Patent OwnerAddress
EMERSON ELECTRIC CO8000 WEST FLORISSANT AVENUE ST LOUIS MO 63136

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gatz, Jay Elyria, US 4 54
McDonald, Gary Elyria, US 13 72
McElwaine, Tom Elyria, US 2 42

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