Importance

Loading Importance Indicators...

Abstract

Time differentiation based advertising. A method includes receiving bids for a content category from a first content provider and a second content provider. The method also includes determining a time difference between initiation of an action corresponding to the first content provider and corresponding to the second content provider based on the content category and the bids. Further, the method includes electronically initiating the action corresponding to the first content provider in response to an input associated with the first content provider. Furthermore, the method includes electronically initiating the action corresponding to the second content provider in response to an input associated with the second content provider after a time equivalent to the determined time difference has elapsed.

Loading the Abstract Image...

First Claim