Method, system and apparatus for interactive billboard advertising at a live entertainment event
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Dec 2, 2010
app pub date -
May 4, 2010
filing date -
Sep 6, 2000
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method collects and processes data from attendants to a live entertainment event at a venue. The system and method employ a wireless interactive device that is capable of (i) receiving and transmitting messages, (ii) accepting input via a user interface, and (iii) displaying messages on an electronic display. The system includes a sign, which presents to one or more of the attendants, a message with a request to respond back via the user interface. The request is transmitted by the interactive device. A receiving device receives the responses at a central processing station or distributed processing stations. Received responses from one or more of the attendants at the venue are stored as attendant data by a storage device. A central processor is adapted to process the stored attendant data into efficacy data for the sign.
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