Personalizing Selection of Advertisements Utilizing Digital Image Analysis

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20100312609A1
SERIAL NO

12481290

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Computer-readable media and computerized methods for automatically building a user profile from personal characteristics of a user and for leveraging the user profile to select advertisements that focus on interests of the user are provided. Building the user profile from the personal characteristics of the user involves analyzing content of media files that are directly or indirectly associated with the user. Analyzing content includes accessing a gallery of media files and scanning the media files to detect and identify features expressed by the content. These features are analyzed to abstract personal characteristics, which are aggregated to form the user profile. The type of advertisements that are selected and presented to the user are guided by the user profile. Accordingly, the selected advertisements are very relevant to the user at the time they are presented and reflect the current interests of the user.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Epshtein, Boris Bothell, US 16 197
Ofek, Eyal Redmond, US 153 2724

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